The name of the congregation is The Lutheran Church of the Incarnate Word. The Incarnate Word, of course, is the Word of God that has taken on flesh. It is as in hispanic neighborhoods when you go to a Carnacia, you are going to a MEAT market!
Now this may not be the best “evangelism” tool since the question arises, how many people know what “incarnate” much less “incarnate word” MEANS?! Check out the “hit” from the yellow pages advertizing gal! Hilarious!